Born from unique paths and perspectives

Far from typical, our story is one of unique and diverse experiences with knowledge obtained from traversing the dynamic landscapes of varying industries and markets.

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Note from our Founder Cleaner Mentor Barista Trainer Painter Creator Singer

Gary Ward

To our loyal clients, advocates, and even competitors—thank you.

In our new evolving world, embracing change and difference is crucial. Every business and leader must adopt or adapt new visions, understandings, and methods.

However, together we'll continue to build forward-thinking businesses and brands that endure.

Looking ahead, I’m optimistic. We’ll keep pushing boundaries, challenging norms, and making a lasting impact.

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Our Story
Where it all began...
During a post-acquisition consultancy assignment with one of the largest blue-chip organizations in the world, our founder received a call from the American HQ that would change everything.
"Gary, don't share too much with the client's management team. Just enough to keep them wanting more!"
Those words left him disillusioned. That evening, while dining at his clients favourite regular weekly Teppanyaki restaurant in Singapore, he found himself pondering the instruction he'd been given. As the chef expertly prepared the meal before them, he turned to his client and asked,
"Why do you keep coming back here when you could likely cook most of this menu at home, especially after witnessing the chef and his every ingredient and move?"
The client smiled and replied, "It's not just about the food. It's about the shared experience and journey, the expertise of the chef, and the quality of the final dish. I essentially pay for his passion to his profession, that's what brings me back. I can't replicate all of that."
In that moment, the concept of Zenith+Noble was born.
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Our Name

What's in the name...

The name encapsulates our mission: Zenith, representing the peak of success and power, and Noble, embodying fine personal qualities and high moral principles. A company dedicated to sharing knowledge generously and creating exceptional experiences for our clients.

Our Purpose

Why do we do what we do...

Empowering and equipping visionaries and leaders to build businesses and brands that reach their peak potential and become impactful luminaries and trusted torchbearers within their given environment.

Our Values

What makes us who we are...

The foundation of what makes us uniquely who we are is our ICE+ principles.

The abbreviation stands for Innovation, Collaboration, Education and Transparency.

Our team are often referred to our moniker, the 'ICE Pack'. Soothing the pains of our clients in every way possible.

Freedom, creativity and encouraging everyone to adopt a growth mindset.
By combining unique perspectives, we develop solutions greater than the sum of their parts—collaboration is the key to innovation.
Just like when we were children, only when we experiment, share and learn do we experience incredible growth.
As inherently found with the purest of ICE, transparency runs throughout all we do.
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